Why we love the things we love…
Aug 12th, 2008 by Ashok
I love this book trailer created by author Alethea Kontis for her new book, Beauty & Dynamite. I also love the idea of book trailers and the fact that they empower authors to communicate things they’d like to communicate about their books in a new and innovative medium, using images, music, words in almost any way they like. And what I like most about the medium is the fact that, unlike conventional advertising, which is thrust upon us, internet book trailers have to be clicked on to be viewed. So in a way, the medium empowers the viewer as well.
This particular book trailer is simple: everything is communicated through the use of music and title cards. It reminds me of a favourite song that is not a song, Baz Luhrmann’s ‘Sunscreen’. Which not only I, but both my teenage kids love to death–it used to be their favourite song request on long car drives when they were younger. I think they also loved the part where the song within the song goes, “Brothers & Sisters, together forever…” This book trailer has the same way of touching on the simplest, most beautiful things in life, and reminding us of the things we love, and why we love them. And that, in my book, is something to live by.
And like all really good advertising, it’s a thing unto itself: Whether or not I buy and read the book, I love the book trailer. Though, after reading more about the book and the author (who happens to be a “friend” on Facebook which is how I got to know about the trailer) I just might pick it up after all. It’s a book of essays, and I’d like to spend some more time with the mind that created such a heart-felt yet simple book trailer.
Read more about Alethea Kontis here.
Check out Beauty & Dynamite here
